10 articles
In the last few years, customer service and customer experience have changed to the core. If you ask the top management today in any internet company what is the top priority of the business, the answer would be “Customer Experience” by a long margin.
A simple thank you by your boss, or a small token of remembrance do wonders to the moral of employees and helps create a cohesive team. This helps a team go that extra mile and deliver great results. Everyone like being appreciated and we have enough good reasons for it, like: People think that they […]
The team which is always there for the customers, whether its Holi or Diwali or just another day. We are the “Customer Support”. We make sure that our customers are not getting affected at any point, all days of the year. A typical day of ours starts with team logging in all the support channels […]
I started learning about digital marketing while I was still in college. There was so much to read on the web that I generally got confused as to what should I read and what not. Hence, now as I have gone through the basics of digital marketing and have applied it in many situations here […]
Over last few years I have worked with many start-ups and entrepreneurs. Over a period, I have learned many things which make complete sense but are generally overlooked and start-ups fall in same pitfalls again and again. This is not to say that I am a guru or any better than anyone. But the things […]
The word Entrepreneurship has changed its meaning in the recent times. From few entrepreneurs in traditional business to many of them in new age business. I think entrepreneurship is in vogue because of a few factors: It's been glamorized. IPL glamorize cricket and similarly movies, media coverage and platforms to massage one’s ego glamorized the […]
Business today generally spend a lot of time and money in the brand building which in a true sense is a huge cost and according to me is not completely justified. In today’s world, it is the emotions which sell a product or service, not ads. If the business doesn't connect with the prospective customer […]
Getting your first few is always special and is a long lasting memory. People struggle a lot in order to get their first few customers. It’s the battle in which you don’t have much ammo (money) and you have to kill the enemy (acquire the customer). Social Media has come a long way and has […]
“Your customer doesn’t know how much you know until you know how much they care” Customers are affected by very small things much more than anything else. Customers are also human being and understand if something major is not working but when small things doesn’t work out the whole customer experience goes for a toss. […]
“It is not the employer who pays the wages. Employers only handle the money. It is the customer who pays the wages.” – Henry Ford A loyal customer is worth 10X the value it pays in the first year of being a customer. Having said that it doesn’t mean that we should stop acquiring new customers. […]