Emotions in Emails makes them super effective

When someone says to you that the email communication should be personalized and must touch emotions. Everyone will say that it is obvious and everyone should do it. But what people end up doing is using mail merge to write people name and certain other details to personalize and that’s it. In a Harvard study, … Continue reading Emotions in Emails makes them super effective

Building Brands through Emotional Bonding

Business today generally spend a lot of time and money in the brand building which in a true sense is a huge cost and according to me is not completely justified. In today’s world, it is the emotions which sell a product or service, not ads. If the business doesn't connect with the prospective customer … Continue reading Building Brands through Emotional Bonding

An unforgettable Uber ride…

A usual day and I was travelling to a friend’s place last week. Had a sore back so booked an Uber. The driver came to the location without a call. This was the first time for me in Bangalore where I didn’t have to fight we the driver in order to get him to the … Continue reading An unforgettable Uber ride…

Learnings for better customer experience

“Your customer doesn’t know how much you know until you know how much they care” Customers are affected by very small things much more than anything else. Customers are also human being and understand if something major is not working but when small things doesn’t work out the whole customer experience goes for a toss. … Continue reading Learnings for better customer experience

Customer Service Vs New Customers

“It is not the employer who pays the wages. Employers only handle the money. It is the customer who pays the wages.” – Henry Ford A loyal customer is worth 10X the value it pays in the first year of being a customer. Having said that it doesn’t mean that we should stop acquiring new customers. … Continue reading Customer Service Vs New Customers