Doing things that do not Scale

As a startup founder/ first employee, one of the biggest challenges is to get the initial traction, first few customers for your business etc. Generally, people get in a grove of doing things perfectly and always think of the future on how ideally things should work. This is where people get it wrong, during the … Continue reading Doing things that do not Scale

Basics of Digital Marketing – Social Media Marketing, SEO, Google Adwords

I started learning about digital marketing while I was still in college. There was  so much to read on the web that I generally got confused as to what should I read and what not. Hence, now as I have gone through the basics of digital marketing and have applied it in many situations here … Continue reading Basics of Digital Marketing – Social Media Marketing, SEO, Google Adwords

4 years of startups learnings culminated

Over last few years I have worked with many start-ups and entrepreneurs. Over a period, I have learned many things which make complete sense but are generally overlooked and start-ups fall in same pitfalls again and again. This is not to say that I am a guru or any better than anyone. But the things … Continue reading 4 years of startups learnings culminated

Why Entrepreneurship has become a style statement but it shouldn’t be…

The word Entrepreneurship has changed its meaning in the recent times. From few entrepreneurs in traditional business to many of them in new age business. I think entrepreneurship is in vogue  because of a few factors: It's been glamorized. IPL glamorize cricket and similarly movies, media coverage and platforms to massage one’s ego glamorized the … Continue reading Why Entrepreneurship has become a style statement but it shouldn’t be…