Basics of Digital Marketing – Social Media Marketing, SEO, Google Adwords

I started learning about digital marketing while I was still in college. There was  so much to read on the web that I generally got confused as to what should I read and what not. Hence, now as I have gone through the basics of digital marketing and have applied it in many situations here … Continue reading Basics of Digital Marketing – Social Media Marketing, SEO, Google Adwords

Building Brands through Emotional Bonding

Business today generally spend a lot of time and money in the brand building which in a true sense is a huge cost and according to me is not completely justified. In today’s world, it is the emotions which sell a product or service, not ads. If the business doesn't connect with the prospective customer … Continue reading Building Brands through Emotional Bonding

8 Facebook hacks I wish I knew before to get more customers

Getting your first few is always special and is a long lasting memory. People struggle a lot in order to get their first few customers. It’s the battle in which you don’t have much ammo (money) and you have to kill the enemy (acquire the customer).  Social Media has come a long way and has … Continue reading 8 Facebook hacks I wish I knew before to get more customers

How to get first customers without spending much…

It is always hard to get first few customers. But in this digital age provides a lot of opportunities to find the first few right customers. When a business or individual is starting, marketing for them means getting customers without much spending, so that they confirm what they are doing and then move ahead and … Continue reading How to get first customers without spending much…

AURA of Direct Marketing

Off late the direct marketing is both dying and gaining importance. Here is my thought on it as to how it should be approached.The direct marketing should be done on the three factors as mentioned – Addition Understand Reasoning Alarm The first communication should contain ‘what is in it for you’. How can it add … Continue reading AURA of Direct Marketing